Effective print design is laconic: no wasted ink, less is more and more. A good designer can be an impressive amount of information, communication with surprisingly few tools. Design is everywhere in our media-centered culture, and we are constantly receiving information about color, line, form and symbol. Similarly, the technology is ubiquitous. From cell phones, handhelds, PC technology has become a permanent and important tool in our society.
But the manner in whichwe interact with technology is not fully established, the connection often remains sterile and detached houses. To improve the potential of this relationship lies with designers.
For starters, we must recognize the lingering disconnect between print and technology design. The same minimalist ethos that drives effective print media seems in the middle of a sea of bad sites and unwieldy lost technology.
First, the bad websites:
Affordable publishing software has a number of capableAmateur web designers to enter the fray. The benefits of empowering individuals who are on the Web Express does not deny it, yes that is the living, breathing heart of the revolution in information technology. What do these recreational Desktop Publisher to design advance is questionable. With so many inexperienced hands on the wheel is the right design in danger of running aground.
Now, the heavy equipment:
Technology, by definition, is an enabler: It makes ourLives easier, better, or both. Without thoughtful design, however, technology only partially lives up to its definition. An example: multi-purpose mobile phones. In theory, they allow you to speak, a 18% gratuity charge, take pictures and videos, and surf the Web. But what these phones gain in potential functionality, they lose the real benefit: you can not use the computer while you talk, the images are low-res, which are sub-par videos, and web access is slow and requiresvery small, nimble fingers. Why not a phone, the design is everywhere instead of all of the trimmings, crystal-clear reception?
The desire to pack a variety of functions in a small package is tempting, especially because we also technology is always smaller and faster. The exponential growth of the circuit described by Moore's Law (which celebrated its 40th birthday in April), is outdated, a simultaneous understanding of how these additional humanistic designCircuits in our lives. The drive to use, technology's full potential should be mitigated with restraint and good design.
Consider the iPod. The success has little to do, Apple or unique cutting-edge technology-it 's a hard drive with headphones. The iPod is so successful because it gives a great idea of what is essentially kindergarten shapes: a rectangle and two concentric circles. By limiting the functionality to create a sleeker design and user experienceclearly articulate the product's identity and purpose.
This approach is the type that will humanize our relationship with technology. But how do we get there?
Ironically, the same progress that has created an attack of poorly designed pages include the possibility for systemic change. Technology produced exceeded a critical threshold. Just as you do not need any HTML knowledge to create a website, you must not approach more assembly code or binary math to TechDevelopment. The pieces are out there, we have to do is put together. Rather than deal are viewing technology as something that we should do with its design, engaging technology is not used as a mechanic's tools, but used as an artist to paint.
Interaction with technology should not the tax for the user, it should be fluid and intuitive. Good print design communicates ideas in this way, doing the same in technology design, however, requires a courageous tweak inthe way we welcome the media. The time is ripe for a paradigm shift.
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