Once the technology is really important in today's world? Basically computer systems just work today, cell phones now work almost anywhere, with our mobile devices, we get all of our office communications now while we're on the road and. The technology does play a role? All the information flowing through cyberspace, through the ether until the copper, it does not matter how it comes to his goal?
For the small business owner who is trying, in a columnEmerging Markets with a breakthrough product, the answer may be a plain old - NO. As a small business if I want to make a call, for example, I simply lift the handset and await a dial tone. Dial my ten or eleven digits and a conversation with my party at the other end. As my voice phone system enters and comes out of the ear piece at the other end is not important to me. The intelligence is about the technology that matters. At the end ofFulfillment of required and desired job is what matters. "The technology itself is necessary to support and strengthen the fulfillment process," says Zak McKracken, a managed services consultant in Australia.
Small business owners turn to the features and benefits compared to the actual technology. We find that an advantage of working from home for about loose ends, it is advantageous if a big selling point to emerging technologies like SSL VPN, where is easilyUse and security are important prerequisites for the overall benefit of working remotely. However, the technology for a very good reputation "user friendly" to have joined them. Small companies do not want complicated that many small steps Business IT Consultant believe is necessary to secure a network for remote access, for example. The technique must be simple and effective, or the small business owner will not invest in them.
The shift in theSMB Consulting Community needs to change. As Dave says Sobel of Evolve Technologies in Washington, DC: "I sell value, not technology." This is what small business owners looking for in today's strong economy. But companies today are still very careful where they will invest their technology dollars. You need a solution that offers everything they need, it has to be affordable and it is "better than expected to work," says Amy Babinchak of HarborComputer Services, Microsoft MVP in security. Solutions must have value are: full benefits and the employers offer a tool to assist it in carrying out their functions and services and will support competitive in the market. Small businesses do not endlessly IT budgets, they need to do more with less. They need reliable solutions that work without paying through the nose for IT support services.
Small business owners are now busy trying to stay one step aheadto fear their competition computer systems. Those efforts have on their systems to make a reassessment of their business when they realize that they only lost a year setting up a server and workstations rather than relying on their range of products on the market. Small business owners who provide their own technology at the end into a trap because they have so much trouble on their own systems that they are trying their real prospect of losing business function.
ITConsultants have been preaching in their communities ", that they should be trusted advisors to their customers," said Doug Geary of GearyTech in Toronto. "If you are in this position, you will find the brand / flavor of the recommendations is mostly meaningless." This is true despite the argument of many IT consultants. To a small business owner, it does not matter whether a server SATA, SCSI or SAS drives, they just need to be able to store their information onensure reliability and above all with zero downtime. We see a lot of specialized technology consultants use their full attention to the data on a server, for example, the RAM is so fast, that means a spin at 15,000 RPM drives and RAID 5-this. " It is not important! If the server you are recommended to support the achievement of its objectives? If the answer is yes, then you have to do your job.
Where did the technology is the matter? It depends on the IT consultant who workson the expansion of the solution. It depends on the people who support it. It is not really important for business owners. You want someone who is reliable, trustworthy and most important have available when they need the team or individual attention. The current owner is a lot of confidence in IT companies for them with a solution that would meet your needs and then they will be able to take care of it, and if they are not around on the street for some reasonsomeone else needs to support in every step it without modification or going through a big learning curve.
The real technology issues only to the IT companies. They are the ones who get to it to keep it inside and out, they are the ones that remain in order in advance of the technology curve and have the option to their customers when new solutions are available to the entrepreneurs, the life easier and / or inform profitable.
So, what is important that the businessOwner? It has only work if they need it, always. Advantage in their businesses are very important features and "nice to haves" from around him. Business owners such as mainstream, well-known solutions. They want what their colleagues because they saw him at the gym, have lunch or on the golf course. When they ask, is it because they saw their colleagues with him, and perhaps it is a solution that his or her friend working from home three afternoons a week, or go to a school event and allowsmore information from the industry come to them when they are outside of the office. It is not the job of IT consultant in order to discourage the technology, it is the job of the consultant to embrace it and provide it. I often see business go elsewhere because the company ill-equipped to adapt to the changing needs of the customer or request, and the competitor could.
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