Since the spectacular visit of the fortune of Apple investors are looking to see the next big thing. "Xerox Corporation, one of the biggest brands in the world, was right in their market and the rest catch up," says OnlineConnect.co.uk. In many ways companies have the same fate. Apple (founded by Steve Jobs and Stephen Wozniak, Ronald Wayne) produced the first successful personal computer with a graphical operating system. Xerox (founded by Chester Carlson, Joseph C. Wilson) was the inventor of xerography (later called the copier) .
Both companies, however, seemed lost in the eighties. In 1983, Apple hired John Sculley, the marketing genius behind Pepsi Cola work together as CEO Steve Jobs. It should have been the dream team. But when Apple announced the arrival of Mackintosh, with a land of Ridley Scott commercial in 1984, an internal power struggle was going on behind the scenes which were eventually forced by jobs if the company was a founding member of .
Xerox sees the commodity as competition in the seventies, started to invest heavily in the computer industry. Building a team of innovative programmers and inventors to develop graphical operating systems, mouse, and what might have been the first commercial personal computer (except Xerox does not exploit the commercial value and no market). Xerox provides the document preparation and its transition from paper to electronic data. But while they were investing in the future of documents they had failed to protect their heart and craft in the mid-eighties, Xerox is rapidly declining with other manufacturers that caught their technology on the market for photocopiers.
In 1979, Xerox threw open the doors to the press and public display products are unique among the participants were Steve Jobs and Bill Gates. "They had no idea what they had" Jobs was later quoted as saying. Internal Xerox had joined a few places with what they called "inter-network routing" later reduced to "Internet".
John Scully carried enormous weight with the board of Apple, which has been behind the marketing Cola wars which saw the Pepsi get the world's largest Coke. But some customers of Apple marketing insane, as announced Mackintosh infamous Lemmings. Apple Mac, developed by Jeff Raskin and Steve Jobs (left front) was a success and market leader in desktop publishing and the media. Meanwhile, Apple Lisa, as John Scully had removed Steve Jobs to sink without trace.
In the mid-eighties, Xerox and Apple had opposed the strengths and weaknesses. While John Scully at Apple is a proven marketing guru, Apple at the end of 1985 had lost his two co-founder Stephen Wozniak and Steve Jobs. Xerox had the best time of development teams in the world at that time in the computer industry. They predicted a rise of documents and digital communications over the Internet and I was wondering digital marketplace, where people advertised on research. But while Xerox had ideas, they lacked the marketing expertise and trying to make the transition from Xerox machines to computers, in the eyes of the professional user.
Ultimately, both Apple and Xerox has hit a wall in the eighties when they tried to tackle the industry leader IBM. While many thought the fight for the professional user will be on the material a small software company focused on the operating system. Bill Gates, Microsoft had no fixed costs for producers and has its own version of Unix and DOS license later to vendors. In 1981, Microsoft contract with IBM to provide an operating system for IBM PC clones IBM Personal Computer.As entrant Bill Gates and Steve Ballmer successfully marketed MS-DOS to other manufacturers. In 1985, Microsoft released a GUI version of its operating system called MS-DOS Microsoft Windows for details. The product was a huge success and became the predominant operating system in the world. Microsoft became the dominant operating system in business, networking and PC in successive versions of Windows and Microsoft Office. Freedom of the high cost of production of Microsoft Bill Gates saw the potential of licensing the operating system itself.
Apple and Xerox continues different paths in the 80s and early 90s. Seeing sales of main products within Xerox has begun to reinvest in copiers and printers and multifunction digital copiers, scanners and printers coupled. Responding on the Canon CLC technology Xerox has invested heavily in the development of color copiers. Apple development has been led by marketing and too many products to high production costs and technical leadership has given the lack of Apple release a product line failed. Steve Jobs has continued to build Pixar and NeXT. It was the purchase of NeXT mainly for its operating system that Steve Jobs to Apple in late 1996. In July 1997 led Apple back evict Jobs Gil Amelio. Amelio went on to form several companies, with the co-founder of Apple Steve Wozniak. In 1997 Apple began selling directly to the Internet and has submitted a new order and the success of Dell. Michael Dell said at the time when asked what he would do with Apple "I had stopped him and give money back to shareholders." Nine years later, when the value of Apple rose more than 72 billion put Dell's share price Steve Jobs had the last word circulated an email which follows: "It turned out that Michael Dell 's is not perfect in predicting the future. "
In 1997, Steve Jobs announced a collaboration with Microsoft to release Microsoft Office for Apple Mac and Microsoft has purchased 150,000,000 shares of non-voting Apple. Microsoft's dominance in the market for operating systems now be so strong that it might be in their interest to keep alive a competitor, particularly around Microsoft antitrust charges at the time. 1998 saw Apple focused on a return to profitability and launch of the iMac to success. Back to Apple sued under employment with retail stores to open and display industry with much success late in iPhones and iPods. In an incredible comeback Apple brought in some of the best people in Silicon Valley for their board of directors, including Eric Schmidt of Google.
Xerox has had to wait until 2001 for the "Jobs" as Anne Mulcahy, who had been with the company for many years. Named CEO was accidental Mulcahy who fled Xerox R & D, while at the same time that the company return to profit. In recognition of the tremendous value of their brand Mulcahy caused the leak flow of customers to improve customer service and further improvements in technology. Reinventing Xerox logo in the process of using a hearing modern Internet based company Mulcahy on innovation and customer interaction. Xerox its strengths in R & D is now fully supported begun to combine their expertise with the digital technology of computers. The vision showed several years ago the computer industry finally combine their commodities to "document" in all formats, whether electronic, Internet, e-mail or print. Today, Xerox, now led by Ursula Burns is a leading provider of document management in the world and with quality materials and advanced technology like Xerox solid ink seems particularly well placed to become the new market leader.