What does this all mean for the industry? While Moore's Law still holds true, it is the nature of how the transistors will be used that is reshaping the entire industry. Classic CPU-Memory-I/O architectures no longer deliver the price-performance required for the consumer markets. And supporting memory architectures cannot deliver the content-access support needed to keep up with accelerating demands for more and more complex content.
What is occurring within the systems that are supported by semiconductor devices is an integration metamorphosis. Semiconductor devices in those systems are changing from discrete partitioning to single chip functional integration, an aggregation of processing performance over an increase in any one processor's GHz capability, and new memory access paradigms to feed these massive architecture changes.
So what are you doing to ensure your organization makes this transition? Consider these discussion points and how you are positioned to address them:
1. SoCs have emerged as the driving force in the semiconductor industry.. Volumes have risen at a faster rate for SoCs than any other device type in the industry.
2. SoCs change the design challenges profile. The process to develop and deliver SoCs is different than conventional semiconductor design methodologies because now architects have to understand the entire system not just a piece.
3. What are the methodologies for successful SoC development when average selling prices are low and design complexity is high?
4. What is the new economics for SoCs, how do you make money and how do you stay profitable?
Among the many common threads that run through the discussion points above is the need to change the perspective for designing and developing semiconductor devices to a whole system perspective. When considering that the chip in the system now contains most if not all of the system functionality, the choices in methodology change, and the economics the changes provide, must also be rooted from a system perspective. This creates a need to develop flexible architectures that can be used for many products while minimizing re-engineering impact. This way investments can be amortized across a broader number of products and enable companies to make a profit while average selling prices are low.
Advance Tech Marketing (ATM). helps companies save money and grow revenue by streamlining their development and marketing processes. For more information, see http://www.advancetechmarketing.com
Article Source: http://EzineArticles.com/?expert=Philip_Casini
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